If you’ve been waiting for a true “go big” TV deal, this is the one that gets you there without paying flagship money. The 77-inch LG B5 Series OLED (2025) is down to $1,499.99 (was $2,999.99), which means you’re saving a massive $1,500. At this price, you’re not just upgrading a TV, you’re upgrading the whole room. A 77-inch screen changes movie nights, sports, and even basic streaming in a way that smaller sizes just don’t.
get the dealWhat you’re getting
You’re getting a 77-inch 4K OLED with LG’s webOS smart TV platform and a modern AI-driven picture and sound approach designed to make day-to-day viewing easier. OLED is the main reason people chase sets like this: blacks look truly black, contrast is sharp, and colors pop without that washed-out “gray haze” you can see on a lot of LED TVs, especially in darker rooms.
Because it’s a current-year model, it’s also built for modern streaming and everyday convenience: quick access to apps, voice features, and a streamlined interface that makes it easy to bounce between shows, live sports, and movies.
Why it’s worth it
The value here is the combination of 77-inch size + OLED picture + huge discount. A $1,500 drop is the kind of markdown that can move you from “someday” to “done.” If you watch a lot of movies, OLED is the upgrade you feel immediately, especially with darker scenes, prestige TV, and anything cinematic.
Two quick reality checks to keep the decision grounded: OLED is best when you vary content (mix shows, movies, sports, games) rather than leaving static images on-screen for long stretches. And if you’re always watching in a super bright room with sunlight blasting the screen, you may want to think about placement or light control to get the most out of it.
get the dealThe bottom line
At $1,499.99, this is a strong buy if you want a truly premium big-screen experience without paying full retail. If you’ve been waiting for a moment where a 77-inch OLED feels financially sane, this is that moment.