Funforgegames
Technology

Pub landlord offers 5% discount on pints bought with cash

February 01, 2026 • 5 min read • views
Pub landlord offers 5% discount on pints bought with cash
Pub landlord offers 5% discount on pints bought with cash Frankie Lister-Fell Frankie Lister-Fell Published February 1, 2026 6:40pm Updated February 1, 2026 6:41pm Share this article via whatsappShare this article via xCopy the link to this article.Link is copiedShare this article via facebook Comment now Comments Alan Davies, landlord of The Trumpet Inn near Ledbury and The Moon at Modiford, is offering customers a 5% discount for cash due to high card processing charges. January 29 2026. // A pub landlord has said bank charges on card payments have got so high, he could employ another member of staff for the same amount. As a result, Alan Davies, who runs The Trumpet Inn near Ledbury and The Moon at Mordiford, said he was offering customers a 5% discount if they paid in cash. Davies said the cost of the transactions meant him losing about ??5 for every ??50 made. Photo released 01/02/2026 Alan Davies, landlord of The Trumpet Inn near Ledbury (Picture: Emma Trimble / SWNS)

A pub owner has given customers who pay in cash a discount in an attempt to avoid rising card transaction fees.

Alan Davies, landlord of The Trumpet Inn near Ledbury, Herefordshire, has cut the cost of drinks by five per cent for anyone paying in cash, hoping to ease the financial pressure many UK pubs are currently facing.

The 53-year-old explained that card charges have become so steep that he felt compelled to take action, estimating he lost around £5 in fees for every £50 customers spend using cards.

Under the new system, a pint normally priced at £6 costs £5.70 when paid for with cash, and the same reduction applies to food orders.

Alan Davies, landlord of The Trumpet Inn near Ledbury and The Moon at Modiford, is offering customers a 5% discount for cash due to high card processing charges. January 29 2026. // A pub landlord has said bank charges on card payments have got so high, he could employ another member of staff for the same amount. As a result, Alan Davies, who runs The Trumpet Inn near Ledbury and The Moon at Mordiford, said he was offering customers a 5% discount if they paid in cash. Davies said the cost of the transactions meant him losing about ??5 for every ??50 made. Photo released 01/02/2026 Landlord Alan Davies said bank charges on card payments got so high, he could employ another member of staff for the same amount (Picture: Emma Trimble / SWNS)

Sign up for all of the latest stories

Start your day informed with Metro's News Updates newsletter or get Breaking News alerts the moment it happens.

He said the savings from reduced bank fees could cover the wages of an extra employee.

Since launching the scheme, cash payments have increased by 45 per cent, with many regulars embracing the return to a more traditional way of paying.

Davies said: ‘We decided that paying for the bank charges, the credit charges for the machine, it equated to enough to pay another member of staff.

‘The banks aren’t doing anything for this money, it’s just pressing some buttons.

‘A lot of small businesses are struggling with the moment, so we’ve gone back to the old system like when I was young.’

Alan Davies, landlord of The Trumpet Inn near Ledbury and The Moon at Modiford, is offering customers a 5% discount for cash due to high card processing charges. January 29 2026. // A pub landlord has said bank charges on card payments have got so high, he could employ another member of staff for the same amount. As a result, Alan Davies, who runs The Trumpet Inn near Ledbury and The Moon at Mordiford, said he was offering customers a 5% discount if they paid in cash. Davies said the cost of the transactions meant him losing about ??5 for every ??50 made. Photo released 01/02/2026 The move follows after chancellor Ravel Reeves cut business rates for pubs (Picture: Emma Trimble / SWNS)

He said a few people have complained and suggested the incentive was a way to avoid paying tax.

He said: ‘You get a few people saying it’s for tax purposes, but how when it all goes through the tills the same.’

Regular customer Dave Holloway welcomed the initiative. He said: ‘Any discount in the current situation is a good idea.

‘It’s 30 pence a pint cheaper isn’t it? Anything you can save, is worth saving. It brings people into the pub.’

The move comes as industry figures warn that many pubs are at risk of closure, despite a recent business rates cuts announced by Rachel Reeves.

More Trending

  1. A view of Pound Lane in Willesden, London

    Woman, 50, stabbed to death in 'busy' area of north London

    Channel: UK UK 4 hours ago By Luke Alsford
  2. Three drunk women 'trash hotel lobby and spit at staff'
  3. Afghan man asks girl, 12, how old she is 'before raping her near playground'
  4. Sarah Ferguson told Jeffrey Epstein 'marry me' months after release from prison

All pubs in England will get 15 per cent off their business rates this year after weeks of warnings the sector faces a massive spike in the tax.

Landlords argue that increasing costs including higher business rates, energy bills, beer duty and staffing expenses continue to place heavy strain on the sector.

The Night Time Industries Association CEO Michael Kill said: ‘While any recognition of the pressures facing pubs and music venues is welcome, this intervention amounts to little more than a drop in the ocean when set against the reality of the current tax system and the cumulative damage inflicted by the last two budgets.’

Get in touch with our news team by emailing us at [email protected].

For more stories like this, check our news page.

Arrow MORE: Primary school teacher caught sipping ‘Brewdog Punk IPA’ during classes

Arrow MORE: I put everything on my credit card – then my life changed

Arrow MORE: Trump says he and NATO reached a ‘concept of a deal’ for Greenland

Comment now Comments Add Metro as a Preferred Source on Google Add as preferred source News Updates

Stay on top of the headlines with daily email updates.

Email I agree to receive newsletters from Metro I agree to receive newsletters from Metro Sign UpSign Up

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Your information will be used in line with our Privacy Policy

Related Articles