This £40 retinoid eye serum is being called ‘the eye cream people have been searching for’

This £40 retinoid eye serum is being called ‘the eye cream people have been searching for’ Scott Da Silva-Wells Scott Da Silva-Wells Published January 30, 2026 6:00pm Share this article via whatsappShare this article via xCopy the link to this article.Link is copiedShare this article via facebook Comment now Comments This eye cream is about to banish those pesky fine lines. (Picture: Metro/Dr Sam’s/Getty)

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The eye area is one that often gets pushed aside in our skincare routines; however, it’s one of the most important areas to keep looking refreshed. When it comes to ingredients, those like Hyaluronic Acid, Vitamin C, and Caffeine are great, but what about Retinoids? 

Dr Sam Bunting explains that, in reality, retinol is probably the most important ingredient we have for the eye area (after SPF), as it stimulates collagen, which thickens the middle layer of the skin and makes it more resistant to creasing, reducing the appearance of crow’s feet and dark circles.

‘I wanted to make using Actives in the delicate eye area easy, so I’ve packed maximum action into one comforting layer you can use at night. It’s like 3 eye creams in one, without the hassle of layering,’ Dr Sam Bunting

Flawless Nightly Eye 2% Retinoid Serum

An all‑in‑one solution designed for the fragile eye area. This targeted formula helps soften wrinkles, brighten under‑eyes and strengthen the skin barrier, working overnight to restore a well‑rested appearance. Formulated with Granactive Retinoid®, niacinamide and vitamin C to support collagen production and visible radiance.

Buy Now for £40

To make it easy to introduce this into your routine, Dr Sam’s Flawless Nightly Eye 2% Retinoid Serum, retailing for £40, is the way to go. The product is to be used in the evening, so before applying a moisturiser, and after cleansing, pop on this brilliant lightweight treatment to let it work its magic overnight. 

Formulated with 2% Granactive Retinoid®, this new take on the acid is improved to clear pores, soften fine lines, and improves overal skin health without causing irritation. It also has 5% niacinamide and 2% Ascorbyl Glucoside, which increases ceramid production, brightens and boosts collagen.

When it comes to using active ingredients like retinoids, it’s best to start off using them once or twice a week and then build up how often you use them, so that your skin can get used to the strength of the ingredients. 

(Picture: Metro/Dr Sam’s)

To apply, use half a pump onto your index finger, and then dab five dots around the eye area before tapping in the formula with your ring finger to allow an even distribution and soak into the skin.

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Customers have been sharing their happy reviews of the product. One said, ‘The Eye Cream I have been searching for, I must have tried nearly every eye cream on the market, but this one is different and suits me perfectly. I no longer wake up with crinkly, dry eyes. The skin around my eyes is clear and smooth. I shall definitely be buying again.’

‘I have been using this night eye cream for nearly a month now, and I have noticed such a difference in my under eyes. I no longer look as tired in the morning, and the skin around the eyes looks much smoother! Very pleased with it and will continue to purchase it,’ said another.

Whilst a third said: ‘Absolutely adore this product, you only need a small amount, therefore it lasts a long time! I really like the fact that it has 2%, meaning I was able to reap the benefits of using a retinoid without any side effects! Absolute must have.’

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